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This chapter discusses the way in which political ideas are put forward and relates this to the forming and mobilization of political opinions. It looks the forms of communication used, the means of ‘media’ for transmission; the approach that political parties and government take towards it; and the influence it can exert from within the democratic system. The chapter looks at how people transmit information and how organizations do too. An important element of this discussion is how people form political opinions in the first place and how they make decisions based on them. A key question is: how can the right to vote be used to transmit and impact a political view point? The chapter also examines the role of social media and recent phenomena such as ‘fake news’. It also asks: how can public opinion be measured? The chapter provides a number of theoretical perspectives and real-life examples: the ‘Leveson Inquiry’ of 2011–12 and what it revealed about political communication and the online parliamentary petitioning process. Finally, the chapter explores a debate about whether the Internet has made political communication more supportive of democracy.

This chapter addresses media in politics, including newspapers, television, the internet, and social media. It seeks to answer the question of how influential the media is over politics, in areas such as voting behaviour. This discussion gives a broad overview of politics and the media, about the agenda of politics and its framing, and what shapes it. The chapter then covers the classic question of the influence of the media in British politics. It also considers the importance of social media, and how it is now part of all media today, especially in relation to elections and referendums. Finally, the chapter looks at media and social media campaigning in elections. It introduces the concept of chaotic pluralism as a way of characterizing today's social media-dominated and fluid political environment.