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Cover Research Methods in the Social Sciences: An A-Z of key concepts


Olga Herzog

This chapter focuses on behaviourism, which is a methodological approach that involves the observable measurement of individual behaviour. It is closely related to the epistemology of positivism and empiricism, which emphasize the observation and verifiability of individual or social phenomena to generate knowledge. Hence, behaviourists focus on the study of perceptible reactions of humans or animals to different situations. Behaviour is understood as reflexive or conscious reactions to different stimuli and does not presume an underlying rationality. Ultimately, behaviourism follows the logic of the natural sciences, by relying on objective, observable information based on sensory experiences. The chapter then traces the origins of behaviourism and its use across disciplines.