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This chapter discusses the way in which political ideas are put forward and relates this to the forming and mobilization of political opinions. It looks the forms of communication used, the means of ‘media’ for transmission; the approach that political parties and government take towards it; and the influence it can exert from within the democratic system. The chapter looks at how people transmit information and how organizations do too. An important element of this discussion is how people form political opinions in the first place and how they make decisions based on them. A key question is: how can the right to vote be used to transmit and impact a political view point? The chapter also examines the role of social media and recent phenomena such as ‘fake news’. It also asks: how can public opinion be measured? The chapter provides a number of theoretical perspectives and real-life examples: the ‘Leveson Inquiry’ of 2011–12 and what it revealed about political communication and the online parliamentary petitioning process. Finally, the chapter explores a debate about whether the Internet has made political communication more supportive of democracy.

This chapter explores the link between media and politics. It first considers the more general relationship between the media and governmental organizations, and more specifically the overlap of governmental and media functions, and how dramatic representation influences our understanding of political life. It then examines the ways in which journalists and media organizations make news, along with the role of political journalism in political life, especially in democracies. It also discusses the globalization of media and the convergence of styles of news presentation and reporting on television around the world. Finally, it analyses the implications of the Internet and social media for political life, from potentially promoting democracy to accusations of false narratives and ‘fake’ news.