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Cover Research Methods in the Social Sciences: An A-Z of key concepts

Social Network Analysis  

The Significance of Relations

Jean-Frédéric Morin, Christian Olsson, and Ece Özlem Atikcan

This chapter studies Social Network Analysis (SNA), which is a methods toolbox for analysing the patterning of social ties and explaining how and why those patterns emerge and what consequences they have for social actors. Social networks are ubiquitous in the social world, either unfolding in face-to-face interactions or digitally. In recent decades, SNA has grown in popularity, appealing broadly to students interested in complex social structures. The recent availability of data based on digital traces of social relations (e.g. emails or social media profiles) has further prompted students to study these network structures. Analysing how actors are connected through other actors via paths may indicate how e.g. information or resources flow through the network via these ties.