This chapter discusses the analysis of qualitative material. There are many types of qualitative analysis. Some approaches are related to specific forms of data, whereas others are more generic in nature. There can also be considerable differences between some forms of qualitative analysis to the extent that they have very little in common with one another. Given this diversity, it is not possible adequately to address every type of analysis, or provide highly detailed instructions for the more common techniques. Hence, the chapter introduces the iterative processes of coding and categorization as well as some of the major types of qualitative analysis. It shows how to identify key concepts in data, and how those concepts can be connected to theory.