Show Summary Details
Research Methods in the Social Sciences: An A-Z of key concepts

Research Methods in the Social Sciences: An A-Z of key concepts (1st edn)

Jean-Frédéric Morin, Christian Olsson, and Ece Özlem Atikcan
Page of

Printed from Oxford Politics Trove. Under the terms of the licence agreement, an individual user may print out a single article for personal use (for details see Privacy Policy and Legal Notice).

date: 22 May 2024

Survey Researchlocked

Survey Researchlocked

  • Jean-Frédéric Morin,
  • Christian Olsson
  •  and Ece Özlem Atikcan


This chapter discusses survey research. Surveys are a very common method of data collection used by many social researchers. As such, they are used in public opinion polls to gauge political trends and trait, but also in marketing research examining consumer behaviour and feedback. Surveys are also a common data collection method in many social research projects. They are further used to evaluate needs, processes, and outcomes. Importantly, surveys are a unidirectional communication approach to collect data, which is very different from observational methods, semi-structured and structured interviews, or other types of data collection where the researcher takes an active role. Specifically, using surveys, participants are presented with a set of instructions and predetermined questions. The researcher is not expected to engage in any participatory interaction or in-depth conversation with participants.

You do not currently have access to this chapter

Sign in

Please sign in to access the full content.


Access to the full content requires a subscription