Abstract

This chapter assesses what politicians and members of political parties really care about: getting into office on the back of a successful election campaign. Rather than the general determinants of voting outlined in the previous chapter, this is about the choices voters and parties face within a particular system, so they can organize themselves to win. For that they need to play by the rules of the game, which includes developing strategies within electoral systems. The chapter then discusses the impact of electoral systems on that calculus, and how the number of parties is affected by the electoral system in place. It also looks at the factors that assist the winning of elections, and the extent to which the choices of parties and voters are affected by growing instability in the system. Overall, the chapter provides an overview of British political parties and party systems.