- Oonagh Gay
This chapter examines the mechanisms used by Members of Parliament (MPs) to campaign for their constituencies, and more specifically to influence policy agendas and become national figures. There are clear personal and career factors that make constituency campaigning worthwhile to MPs. In terms of themes adopted for campaigns, unemployment has long been at the heart of constituency projects. The chapter first considers the reasons why MPs undertake constituency projects before discussing the first modern example of how constituency unemployment could be used to win national publicity, the Jarrow Crusade led by the Labour MP Ellen Wilkinson. It then explains how MPs raise constituency issues in the UK Parliament and use their party machinery to lobby ministers. It also explores the ways in which the clash between constituency interests and government policy pose dilemmas for MPs as ministers.