Abstract
Public diplomacy—simply described as diplomatic engagement with people—continues to evolve to fit and reflect the needs of twenty-first century statecraft. Most nations—large or small, liberal or authoritarian—understand that image, narrative and reputation underpin influence in today’s globalized world. Governments realize that to generate and exert this power they must inform, influence, and mobilize public opinion. This means engaging public audiences—including civil society representatives, opinion leaders, journalists, scholars, students, and ordinary citizens—both at home and abroad and increasingly through digital means, in the conduct of foreign policy.
